description ITC Clearface Overview
ITC Clearface is a serif typeface designed by Victor Caruso and released by the International Typeface Corporation in 1978. It originated as an adaptation and expansion of the early 20th-century American Type Founders design created by Morris Fuller Benton. The ITC version features the original's distinctive ball terminals and prominent, sturdy serifs, but was redrawn to accommodate the demands of modern phototypesetting and digital typography. It is primarily utilized for headlines, advertising, and editorial display purposes.
help ITC Clearface FAQ
Who designed ITC Clearface?
Victor Caruso designed ITC Clearface, released by the International Typeface Corporation in 1978. The design adapts and expands an earlier American Type Founders face associated with Morris Fuller Benton.
What does ITC Clearface look like?
ITC Clearface is a serif face with a warm, soft, and readable appearance. Its broad forms and clear contrast give it a more personable tone than a strictly mechanical text serif.
What is ITC Clearface used for?
It can suit books, magazines, invitations, packaging, and branding that need a friendly classic serif voice. The family works best when its distinctive forms have enough size and space to remain clear.
Is ITC Clearface a modern sans-serif font?
No. ITC Clearface is a serif typeface, and its design belongs to the American display and text-serif tradition. The International Typeface Corporation released the Victor Caruso version in 1978.
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