description NewShoes Overview
NewShoes is a computer-based marketing simulation produced by Interpretive Simulations and set in the athletic footwear industry. Participants manage a simulated company by making decisions about pricing, advertising, sales promotion, product development, production, and distribution. Teams compete in the same modeled market, so results depend partly on the choices made by other participants. It is primarily used in introductory marketing and business courses to connect marketing concepts with financial outcomes.
help NewShoes FAQ
What is NewShoes?
NewShoes is an online, team-based marketing simulation from Interpretive Simulations. Students manage a simulated athletic shoe company and compete against other teams in their class.
What decisions do students make in NewShoes?
The simulation covers the four Ps of marketing: product, price, promotion, and place. Decisions can include product development, selling price, advertising, consumer promotions, salespeople, dealer promotion, and market entry.
How does competition work in NewShoes?
Teams begin from the same competitive position and make decisions over multiple simulated periods. They review company reports and market results, then adjust strategy based on sales, profitability, market share, and competitor behavior.
Which courses is NewShoes designed for?
Interpretive Simulations positions NewShoes for Introduction to Marketing and Principles of Marketing courses. Its athletic footwear setting gives students a concrete way to practice segmentation, pricing, promotion, distribution, and competitive analysis.
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