description Option Overview
Option was a Los Angeles-based zine focusing on alternative music, California culture, and related scenes from 1985 through 1998. It gained recognition for pioneering coverage of independent music, college radio programming, and world music genres within the United States. The publication served artists, musicians, and enthusiasts interested in these emerging and diverse musical styles.
help Option FAQ
What kind of music did Option magazine cover?
Option covered independent rock, experimental music, jazz, roots traditions, and world music rather than concentrating on one commercial genre. Its broad editorial scope made it useful to college-radio programmers searching beyond major-label releases.
Was Option connected to the earlier OP magazine?
Yes. Option emerged after the music magazine OP ended, continuing an interest in independent recordings while adopting a more conventional magazine format.
When was Option published, and where was it based?
Option was based in the Los Angeles area and ran from 1985 until 1998. Its publication period overlapped the expansion of American college radio and the alternative-music market.
Why do collectors still use old issues of Option?
The magazine reviewed and interviewed artists who received limited attention in mainstream outlets such as Rolling Stone. Its issues preserve contemporary coverage of independent labels, experimental performers, and international music scenes from the late 1980s and 1990s.
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