description Patou Overview
Patou is a French luxury fashion house founded by designer Jean Patou in Paris in 1914. The brand historically gained recognition in the 1920s for designing modern sportswear, notably creating the tennis wardrobe for champion Suzanne Lenglen. Patou is also famous for launching the fragrance Joy in 1930, which was marketed as the world's most expensive perfume. Acquired by LVMH in 2018, the house has since been relaunched to offer ready-to-wear collections and contemporary accessories.
help Patou FAQ
Who owns the Patou fashion house today?
Luxury group LVMH acquired Jean Patou in 2011 and relaunched the house as Patou in 2018 with designer Guillaume Henry, formerly of Carven and Nina Ricci, as creative director. It is now positioned as an accessible Parisian ready-to-wear label.
Is Patou the brand behind the Joy perfume?
Yes — Jean Patou launched Joy in 1930, famously marketed as 'the costliest perfume in the world,' built around an enormous concentration of jasmine and rose. The fragrance business was later separated from the relaunched Patou fashion house.
What did Jean Patou do for tennis and sportswear?
In the 1920s Patou designed modern sportswear and dressed tennis champion Suzanne Lenglen, dramatically shortening her skirts compared to the long tennis dresses of the era. The house also outfitted athletes and helped popularize resort and leisure wear between the wars.
How expensive is Patou clothing?
Under its current relaunch, Patou ready-to-wear typically runs several hundred dollars for dresses, well below traditional haute couture pricing. The label was founded in Paris in 1914 and today targets a younger, contemporary luxury customer.
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