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Rhode

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description Rhode Overview

Rhode is a skincare brand founded by Hailey Bieber and launched in June 2022. The brand focuses on minimalist skincare products, including the Peptide Lip Treatment, Glazing Milk, and Barrier Restore Cream. It is positioned around the concept of accessible, skin-first beauty and is available through direct-to-consumer sales.

help Rhode FAQ

When did Rhode launch, and what were its first products?

Hailey Bieber launched Rhode on June 15, 2022, with three products: Peptide Glazing Fluid, Barrier Restore Cream and Peptide Lip Treatment. The original launch was skincare, even though the brand later added makeup and colored lip products.

What is the difference between Rhode Peptide Glazing Fluid, Barrier Restore Cream and Peptide Lip Treatment?

Peptide Glazing Fluid is the serum-like hydration step, Barrier Restore Cream is the richer face cream, and Peptide Lip Treatment is for lips. Those three roles match the product lineup Rhode introduced on launch day, rather than three versions of the same moisturizer.

Is Rhode a makeup brand or a skincare brand?

Rhode started as a skincare brand focused on barrier care and peptides, with products such as Glazing Milk and Barrier Restore Cream. It later expanded into makeup and tinted products, but its June 2022 launch had no color cosmetics.

Who founded Rhode and what does the name refer to?

The brand was founded by Hailey Bieber and named after her middle name, Rhode. In 2025, e.l.f. Beauty announced a $1 billion acquisition of Rhode, with Bieber staying involved as chief creative officer and head of innovation.

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