description Studebaker Overview
Studebaker achieved a reputation for building reliable, sensible, and well-designed vehicles for the average American family. They were less flamboyant than the luxury marques but more enduring in their appeal to the mainstream buyer. Their longevity and consistent, if understated, quality make them highly nostalgic and desirable for collectors seeking a piece of everyday American motoring history.
help Studebaker FAQ
When did Studebaker stop making cars?
The last Studebaker left the Hamilton, Ontario plant on March 17, 1966, after the South Bend plant closed in December 1963. The brand's final production story therefore spans both the United States and Canada.
Was Studebaker only an automobile company?
No. Studebaker began as a horse-drawn vehicle maker and incorporated in 1852, then entered automobiles with an electric car in 1903 and gasoline cars soon after. Its wagon-making history is a major part of the company's identity.
What was the Studebaker Avanti and who designed it?
The Avanti was Studebaker's fiberglass-bodied sports car, designed by Raymond Loewy's team and unveiled on April 25, 1962. It was intended to refresh the brand during financial trouble and became its most famous late model.
Did Studebaker merge with Packard?
Yes, Studebaker and Packard formed the Studebaker-Packard Corporation in 1954, although the Packard line was later discontinued. Studebaker introduced the compact Lark for the 1959 model year while trying to remain a mainstream manufacturer.
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