description Supreme Overview
Supreme is an American streetwear and skateboarding brand founded in New York City in 1994 by James Jebbia. It began as a skate shop on Lafayette Street and developed a recognizable identity around its red box logo, skate culture, limited product releases, and collaborations with artists and established manufacturers. Its clothing, footwear, boards, and accessories are aimed at the skate and streetwear market, with scheduled drops contributing to an active resale culture.
help Supreme FAQ
Who founded the Supreme clothing brand?
Supreme was founded by James Jebbia in 1994 as a small skate shop on Lafayette Street in New York City. Jebbia aimed to create a brand specifically designed by, and for, the local skateboarding culture.
What is a Supreme "drop"?
A Supreme drop refers to the brand's weekly release of limited-edition merchandise, which traditionally happens every Thursday morning. Because the items are highly sought after and produced in small quantities, they typically sell out online within seconds.
What is Supreme's famous box logo based on?
The iconic red-and-white Supreme box logo is directly adapted from the conceptual art of American artist Barbara Kruger. Kruger is famous for her bold collages featuring white Futura Bold Italic text on red backgrounds, though she has never officially collaborated with the brand.
Who owns Supreme currently?
In November 2020, Supreme was acquired by VF Corporation—the parent company of Vans, Timberland, and The North Face—for over $2 billion. Despite the massive corporate buyout, Supreme continues to operate as a standalone, highly selective streetwear brand.
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