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Thums Up

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description Thums Up Overview

Thums Up is an Indian cola brand introduced in 1977, after the withdrawal of Coca-Cola from the Indian market. It was developed by the Chauhan family, associated with Parle, and became part of The Coca-Cola Company's portfolio after an acquisition in 1993. The drink is distinguished within the cola category by a comparatively strong flavor and assertive carbonation. It is primarily produced and marketed for consumers in India and nearby South Asian markets.

help Thums Up FAQ

Why was Thums Up created in India?

Thums Up was introduced in 1977 specifically to fill the market gap left when Coca-Cola withdrew from India. The Chauhan family, associated with Parle, developed the cola to provide a domestic alternative to the departing foreign brands.

Does Thums Up taste like Coca-Cola?

Thums Up is known for having a distinct taste that is noticeably different from Coca-Cola, often described as being spicier, fizzier, and having a stronger caramel flavor. This unique, robust taste profile helped it maintain a massive following in India even after Coca-Cola returned to the market.

Who currently owns the Thums Up brand?

The Coca-Cola Company acquired Thums Up from Parle in 1993 when it re-entered the Indian market. Despite being owned by the global beverage giant, Thums Up is heavily marketed as a distinctly Indian cola.

Why is there a thumbs up logo on the Thums Up bottle?

The logo features a literal "thumbs up" sign, intended to evoke a sense of approval, strength, and masculinity. It remains one of the most recognizable brand logos in the Indian beverage market.

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