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Umami Analytics

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description Umami Analytics Overview

Umami Analytics is an open-source web analytics platform designed as a privacy-focused alternative to Google Analytics. Built in Node.js, the software provides website traffic metrics—including page views, visitors, referrers, and geographic data—without using cookies or collecting personally identifiable information. Umami can be self-hosted on a user's own server or deployed through the project's managed cloud service. Its simplified feature set targets developers and site owners who need basic analytics while maintaining GDPR and privacy compliance.

help Umami Analytics FAQ

How does Umami differ from Google Analytics?

Umami is an open-source, privacy-focused analytics platform that reports metrics such as page views, visitors, referrers, and locations. Its design avoids cookies and reduces reliance on personally identifying tracking compared with traditional analytics setups.

What technology is Umami Analytics built with?

Umami is built with Node.js and uses a SQL database for storing analytics data. It can be self-hosted, which gives the site owner control over the application and its stored event data.

Does Umami use cookies?

Umami is designed to work without cookies for its standard website analytics tracking. That can simplify privacy compliance, but the exact legal requirements still depend on the site's country, configuration, and other tracking tools.

What metrics can Umami show?

Umami can show page views, unique visitors, referral sources, countries, devices, browsers, and operating systems. It also supports custom events, allowing a site to measure actions such as button clicks or form submissions.

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