description Yoku Overview
"YOKU" is a song by Japanese musician Eve, released with a music video directed by illustrator and animator Mai Yoneyama. The video's visuals were created in collaboration with the KATE YOKU Collection, a makeup line from the Japanese cosmetics brand KATE Tokyo (Kanebo). It features Yoneyama's signature character designs with pastel-goth and dark-pop styling synchronized to Eve's J-pop rock sound. The work is a branded visual-music piece aimed at fans of both artists and the cosmetics campaign.
help Yoku FAQ
Is YOKU an anime series or an Eve music video?
YOKU is an animated music video for Eve's song, not a television series or feature film. It premiered through Eve's official YouTube channel in March 2022.
Who directed and animated the YOKU music video?
Illustrator and animator Mai Yoneyama handled the video's animation and visual direction. She also created artwork associated with KATE's limited YOKU makeup collection.
What does Eve's YOKU have to do with KATE TOKYO?
Eve wrote the song as an inspiration track for the KATE YOKU Collection. The cosmetics line included six limited product groups, such as four-color eyeshadow sets and gel glitter.
Does YOKU belong to Eve's larger anime universe?
It shares Eve's tradition of highly stylized animated music videos, but it tells a self-contained visual story rather than continuing an anime series. Its direct commercial connection is to KATE TOKYO's YOKU campaign.
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