1984 Los Angeles Olympics Official Poster Series

Yes — after the financial disaster of Montreal 1976 and the U.S.-led boycott of Moscow 1980, Los Angeles organizer Peter Ueberroth ran the 1984 Games on private sponsorship and broadcast revenue with no public subsidy. The Games produced a surplus of over $200 million, reversing the prevailing assumption that hosting the Olympics was a money-losing venture.

The visual identity was developed by a design team led by Deborah Sussman and Paul Prejza, who had both worked previously at the Eames Office. Sussman's bold 'Magillicutti' palette of Pacific blue, brilliant orange, and vermillion, combined with star motifs, became the visual signature of the Games.

Several — the official program included posters for individual sports (track, gymnastics, swimming, sailing, and others), each rendered in the Sussman/Prejza palette. Collectors typically seek out specific sport posters or the official Games poster as a complete set.

The 'Stars in Motion' logo — three horizontal red, white, and blue stars above the Olympic rings — anchored the poster series, with each sport poster building additional iconography around it. The logo and the posters were widely seen as a deliberate break from the formal, classical imagery of previous Games.